Veletas
A COLLABORATIVE APP FOR PEOPLE WHO LOVE TRAVELING IN GROUPS, MAKING PLANS, AND STAYING FRIENDS.
— UX Design + UI Design + Prototyping + Concept & Identity
For Pratt Institute's Certificate in UX/UI Design, the goal was to design a travel app that focuses on a specific audience providing a solution to an existing need.
RESEARCH GOAL
The goal of this project is to learn how people make decisions when traveling with a group of friends or family, and what makes this experience unique and memorable.
RESEARCH GOAL
The goal of this project is to learn how people make decisions when traveling with a group of friends or family, and what makes this experience unique and memorable.
RESEARCH GOAL
The goal of this project is to learn how people make decisions when traveling with a group of friends or family, and what makes this experience unique and memorable.
AUDIENCE
The target user of Veletas is generation X, with flexible income who occasionally travels in groups of family and friends. These users have a strong preference for mobile devices as the main platform for discovering, documenting, sharing, and communication between them before, after, and while traveling.
INTERVIEW INSIGHTS
In order to understand the user, their motivations, needs, and pain points, I conducted multiple interviews with people who enjoy traveling with family and/or friends who shared things in common.
USER PERSONA
Through the interviews, I discovered that a group of people choose a leader who organizes the logistics of the trip but is also responsible for sharing the information between all of the members while also encouraging them to participate in the decision making process.
This insight was a key element to create my user persona and the journey map.
DESIGN PROCESS
After identifying the key pain points, I designed an easy and effective way of making decisions when people travel with groups of friends or family, enriching their shared experience through enhanced communication so that finding consensus becomes an enjoyable part of the journey.
USER INTERFACE DESIGN
The interface highlights a wide range of content, such as destinations, hotels, and restaurants, through a friendly and inspiring visual language that generates desire in the user. The aesthetic is defined through the images and typography, cleanly using one color - orange - to identify the buttons and actions.
Building trust in sources and reviews:
The Veletas app provides a concise,
content-curated summary of the best
a location has to offer in food, lodging,
and activities.
Building trust in sources and reviews: The Veletas app provides a concise, content-curated summary of the best a location has to offer in food, lodging,
and activities.
Building trust in sources and reviews: The Veletas app provides a concise, content-curated summary of the best a location has to offer in food, lodging, and activities.
Coming to an agreement: Groups of family and friends can vote to share the planning process together.
Coming to an agreement: Groups of family and friends can vote to share the planning process together.
Users can save their preferences and customize their selections.
Users can save their preferences and customize their selections.
The straightforward display
of the group’s choices facilitates their collective decision making.
The straightforward display
of the group’s choices facilitates their collective decision making.
Different travel budgets: Users can adjust content displayed based on price to help everyone travel within their means.
Different travel budgets: Users can adjust content displayed based on price to help everyone travel within their means.
Family and friends can keep in touch, express opinions, and share experiences through the chat feature, where they can also easily create a poll for quick decision-making.
Family and friends can keep in touch, express opinions, and share experiences through the chat feature, where they can also easily create a poll for quick decision-making.
